The holy grail in advertising is true 1-2-1 efficacy measurement of AV ad investment

efficacy measurement of AV ad investment

Looks increasingly like it’s ‘game on’ in pursuit of the Holy Grail in media measurement for TV, video and radio. Finally, there’s committed, engaged industry discussion of what will constitute true efficacy measurement of AV ad investment. Undoubtedly the light bulb has come on for major brand advertisers. There’s now a growing awareness amongst senior […]

Beatgrid Finalist In ‘IIeX’ USA Innovation Competition

atlanta IIeX competition

Text Data Analytics, Artificial Intelligence and Passive Audio Content Recognition are finalist in the – 2016 Insight Innovation Exchange at Atlanta Beatgrid Media competed in the finals of the IIeX competition in Atlanta, for being one of the most innovative startups companies in the market research industry. The competition was strong with 10 other innovative […]

Beatgrid Media Speaks At Attribution Accelerator – NYC On Nov.30th

real-time audience measurement

Attribution Accelerator – NYC We are pleased to announce that Beatgrid Media will be speaking along with Google, ESPN, Aol., Johnson&Johnson, McKinsey&Company, Verizon, Turner and others,  at “Attribution Accelerator -The Future of Marketing measurement” in New York City at Time Inc. on November 30. Beatgrid’s Co-founder Daniel Tjondronegoro will speak about: An entirely new approach […]