We are pleased to announce that Beatgrid Media will be speaking along with Google, ESPN, Aol., Johnson&Johnson, McKinsey&Company, Verizon, Turner and others, at “Attribution Accelerator -The Future of Marketing measurement” in New York City at Time Inc. on November 30.
Beatgrid’s Co-founder Daniel Tjondronegoro will speak about:
- An entirely new approach to passive Audio Matching to measure TV and radio audience exposure in real-time.
- How leading advertisers and broadcasters utilize Beatgrid’s innovation for accurate TV and radio campaign effectiveness and attribution measurement for impactful TV and radio targeting.
Marketing mix modeling and digital attribution are powerful tools that help us understand which touchpoints drive consumer conversions. But they need to evolve. As attribution moves beyond digital, it needs comprehensiveness and scientific rigor. As marketing mix modeling moves beyond traditional, it needs more granularity, timeliness, and actionability.
Attribution Accelerator is a unique forum designed and curated entirely by industry experts to quicken the pace of innovation, fortify the science, and galvanize the industry toward new solutions.
If you like to join me at Attribution Accelerator please check out http://attribution.insightinnovation.org, a unique forum designed and curated entirely by industry experts to quicken the pace of innovation, fortify the science, and galvanize the industry toward new solutions in marketing measurement.
Check out the agenda here – http://attribution.insightinnovation.org/agenda
Register to join me there, and use the discount code SPEAKER20 when you check out to save 20%! Register at: http://attribution.insightinnovation.org/page/1009781/register-now